Hello there, I’m Andrew Jacquet, a writer and content strategist. I’ve had an extensive career spanning just over eight years at some of the world’s most respected media companies. With reasonable experience in all sides of the creative process including writing, design, videography, analytics, and yes, damage control, there isn't a challenge I can't handle.

Tata Digital (Jul 2020 – Present | Content Strategist

I work as a content creation strategist for Tata Neu. My role entails using analytics tools to formulate long-term content strategies with the aim of engaging readers and generating online sales. My team and I were responsible for launching India’s first superapp back in 2022 at the Indian Premiere League. I also work at an execution level due to my knowledge of consumer electronics and lead a small team of writers we’re I’m tasked with ensuring the timely filing of articles.

Disney+ Hotstar (Jan 2019 – Jul 2020) | Copywriter

I was part of the team responsible for launching Disney+ in India at the start of the COVID pandemic. My job entailed acquiring paid subscribers to the platform, through various marketing tools, including push notifications, emailers, Google Ads, and Facebook posts. I was also an instrumental part in ensuring customer retention through compelling copies.

The Bombay Report (2016 – 2021 | Co-Founder​

I was the founder and lead writer of The Bombay Report, an acclaimed local food website with a monthly viewership of over 18,000 and the 2018 winner of the FBAI’s Best Restaurant Review blog. Working with companies like Time Out, So Cheers, & Urbane Magazine, as well as popular restaurants, my small team and I created several humorous reviews, epic music, & documentary-style videos. The site continues to have a dedicated following to this day.

Communicate India (Jan 2018 – Feb 2019) | Writer

I was a content writer and strategist at the Public Relations firm Communicate India, where I created and executed PR, messaging, and branding strategies for several clients basis their unique marketing requirements. This included businesses in the pharmaceuticals, tech, real-estate, hospitality, healthcare, and tourism sectors. Some of the companies I serviced included Hard Rock Cafe, Blaupunkt, Reliance Jewels, and Hershey’s.

Discovery (Jun 2017 – Jan 2018) | Design Consultant​​

I was a graphic designer for Discovery’s sales strategy team where I helped in conceptualizing and creating sales decks and emailers. I also assisted in the conceptualization of various Advertiser Funded Programming initiatives, which entailed creating and airing special, long-form TV shows designed to promote an individual brand. The biggest properties I worked on were Breaking Point & Queens Of Comedy.

Star TV (Oct 2015 - May 2016) | Strategy Consultant​

My first job was in the Product & Revenue Strategy team of Star TV’s Hindi movie channels Star Gold and Movies Ok. I was responsible for conceptualizing and designing content-integrated brand solutions for the biggest TV premieres of the year, including Prem Ratan Dhan Payo and Bajrangi Bhaijaan.