Hello there, I’m Andrew Jacquet, a writer and self-professed communications expert. I’ve had an extensive career spanning just over five years at some of the world’s most respected media companies; as well as Hotstar. I have reasonable experience in all sides of the creative process including writing, design, videography, analytics, and of course, damage control. If you’d like to see further evidence of my exploits, I highly recommend you check out the rest of this website, except for the blog section which is mostly awful and will leave you requiring several sessions of intense therapy.
Tata Digital (Jul 2020 – Present | Content Strategist
I’m a core part of the creative team at Tata Digital where I serve as a copywriter, content writer, strategist, & Shutterstock image acquisition expert. My content can be found on several of the company’s new websites, however given the confidential nature of the projects I’m not at liberty to discuss the specifics in any further detail. I mean I could, but then I’m afraid I’d have to kill you.
The Bombay Report (2016 – Present | Co-Founder
I’m the founder and lead writer of The Bombay Report, an acclaimed local website with a monthly viewership of over 18,000 and the 2018 winner of the FBAI Best Restaurant Review. I’ve worked with companies like Time Out, So Cheers, & Urbane Magazine, as well as popular restaurants that may or may not have survived the lockdown, creating humorous reviews, epic music, & documentary-style videos.
Disney+ Hotstar (Jan 2019 – Jul 2020) | Copywriter
I was part of the team responsible for launching Disney+ in India in the midst of the Chinavirus pandemic, having joined during the Game Of Thrones Season 8 launch. Unlike the show, my copies were well received. My primary role entailed acquiring paid subscribers to the platform, through various marketing tools, including push notifications, emailers, Google Ads, and Facebook posts. Many copies I’ve written have been viewed by hundreds of millions of people across India.
Communicate India (Jan 2018 – Feb 2019) | Writer
I was a writer at the up-and-coming Public Relations firm Communicate India, where I, under adult supervision, created and executed PR & branding strategies for clients across multiple industries. This included pharmaceuticals, tech, real-estate, hospitality, healthcare, tourism, and of course, political advocacy (which I’m not at liberty to discuss). Some of the companies I serviced included Hard Rock Cafe, Blaupunkt, Reliance Jewels, and Hershey’s.
Discovery (Jun 2017 – Jan 2018) | Design Consultant
I lived every 9-year-old’s dream and had the opportunity to work at the Discovery Channel, Animal Planet, and TLC. Aside from designing many of the company’s creatives, and assisting in sales strategy, I also helped in the creation of Advertiser Funded Programming. This entailed creating and airing special, long-form TV shows designed to promote an individual sponsor for shows like Breaking Point & Queens Of Comedy.
Star TV (Oct 2015 - May 2016) | Strategy Consultant
I worked in the Product & Revenue Strategy team of Star TV’s Hindi movie channels Star Gold and Movies Ok, where I designed content-integrated brand solutions for cinematic masterpieces like Prem Ratan Dhan Payo and Bajrangi Bhaijaan. Additionally, I served as a graphic designer and was responsible for the creation of presentations, emailers, posters, and even cakes.